Stuck-on ad covers front page newspaper headline on The Daily Telegraph

Check out the placement of a newspaper subscription ad stuck over part of the headline on page one of The Daily Telegraph today.

I feel for the editorial team. This is shabby treatment of their work.

I feel for the newsagents selling the cookbook series (with two weeks to go) and share their frustration at now competing for a free offer from News Limited.

I wonder how much thinking goes into these things … competing with newsagent retailers, sending mixed messages on a product (cookbooks), sticking an ad on the front page which will be ripped off by frustrated shoppers.

All very disappointing.