A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The frankie opportunity

As the audits continue to show, frankie is an important magazine for newsagents. We promote it several times through the on-sale and for the rest of the time we have three pockets of the title in our women’s magazine aisle as shown in the photo. Below this we have four more pockets of frankie. It’s very noticeable to anyone entering the aisle.

When we promote the magazine we do it in a billboard fashion on the aisle end as well as tactically at the counter or elsewhere.

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magazines

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