It was an honour to speak at the Lotterywest Business Adventure 2012 conference in Perth yesterday. This full day business development event attended by 160 retailers, mainly newsagents, was packed with practical advice and help for building stronger and more relvant retailers.
I was taken by the unique community focus of the Lotterywest pitch. From the official opening by WA Premier Colin Barnett (also minister responsible for Lotterywest) through to other speakers from Lotterywest, the connection with the community was front and centre.
In making grants totalling more than $100 million a year to community groups, Lotterywest encourages retailers to pitch that buying a lottery ticket is helping the community. This fits with the Unique Selling Proposition of many newsagents.
From the home page of the Lotterywest website (click on the image) to in-store collateral to the TV campaigns, Lotterywest actively promotes the important community work being done thanks to the grants it makes of money for community groups.
It’s a powerful message, one that it important to WA newsagents. With the Barnett government committed to continued government ownership of Lotterywest it is a message sure to continue for years to come.
If I was a WA newsagent, I’d build my community connection message around and including this.
Hi Mark
It was nice to see you there and I enjoyed your presentation. The whole day offered some good innovative ideas.