The Kath and Kinderella cover story on the current issue of if magazine should generate additional browsing of this niche title. The new Kath and Kim film is getting extraordinary media coverage and this is why I’d expect people to be interested in the cover story even though they may not have heard of if before. This is why I am surprised we did not get any extra copies. I appreciate every copy costs but having the first cover story about the home grown movie would be an opportunity for promotion to a wider audience.