A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Surprise discount for magazine launch

ACP has send out subscription offers for Women’s Fitness magazine in advance of the launch of the title early next month.

I can’t recall a subscription discount of this quantum in advance of the launch of a title. I’d prefer to win regular shoppers in retail before chasing the subscription deals for a new magazine title but that’s me.

The flyer (click on the image for more detail) was sent by ACP to subscribers of at least one other title recently.

11 likes
magazines

Join the discussion

  1. Derek

    I am glad you & others began promoting change & diversity some years ago, I am doing what is best for my business.

    ACP like all other publishers are doing what they feel is required for their business’s longevity, in this example Newsagents may scratch their heads though. 44% off just gives one enough insight on how much room this Publisher has and still make money.

    Looking forward to recieving this title and see how it compares with Wellbeing Titles, Womens Health & Good Health.

    1 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image