Gizmodo is reporting that Microsoft is about to open 32 holiday stores in the US to leverage what is called the holiday season. This is an interesting move on the back of some larger format Microsoft stores open in the US already. Forbes has identified Apple as the most successful retailer in the world: sales by space and sales by employee.
This move by the tech giant is no different to major fashion brands preferring their own outlets over department store sales. It comes back to brand control and leveraging this as their point of difference.
The photo is of a Microsoft store I visited today in Denver.
The Microsoft store closes at inopportune moments, but not to worry, there’s sure to be a back door left open.
Ba-dun-TISHHH. Thank you. I’ll be here all week. Remember to tup your waitress.
tup? tip. They don’t water MY drinks.
Up till opening time, the Windows were Blued out.
Notice the new logo ?