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Toys R Us releases its own tablet

In a clever move, US you retailer Toys R Us is releasing its own tablet computer. This gives it a product not available elsewhere, a product through which it can promote its own offers direct to its consumers.  I say this is a clever move because: it’s packed with kid-friendly apps, it’s physically kid-fiiendly, it deepens the connect between the retailer and those who use its products and, it’s their own product and not as challenged by competition by other tablet makers.  Check our the report at CNN.

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Media disruption

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