The Superfan’s Guide to One Direction magazine will sell out for us this morning and we are hoping to have extra stock by Wednesday. It’s been selling very well for us – like all One Direction product.
We have driven, chased, the success through tactical placement at the front of the shop as well as with teen magazines. It’s the only to go with these titles aimed at teen and pre-teen shoppers. Selling out in ten days is a good commercial outcome. We are very happy.