A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Woolworths pays to cover the newspaper masthead

It’s disappointing that Woolworths paid to deface the Grand Final issue of The Age newspaper today with another of their ads stuck over the masthead of the newspaper. Talk about respecting your brand! Yes the newspaper needs to make money – but still! I was pleased when a customer yesterday ripped the ad off saying that Woolworths is ruining everything.

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newspaper masthead desecration

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