We are making the most of the interest in the launch issue of the five-part One Direction series from Pacific Magazines by displaying titles likely to appeal to 1D fans in this secondary promotion location in-store.
Driving basket depth by using successful, traffic-generating, products as I pointed out yesterday is vital to any retailer.
We regularly do this – place other items next to, around and near items we know are popular. It works with basket depth at an above average level.
Part Two arrived today, under an entirely different code from Part One. This made the Tower putaway system less useful than it might have been had Gotch coded the issues the same, and sent them out as part two, part three etc etc.
I suspect they did this since you’ll have multiple parts on show at once.