Ever innovating is its fashion-copnscious space, Smiggle has released an iPhone App, Bob and The Smiggle Colour Lab, a game targeted at the Smiggle fan. This is a very smart way to engage with their target consumer. There are 48 puzzles in the launch version and while colour is key, educational fun is equally important.
What a clever way to engage with stationery.
What a score for Aust post to get smiggle, no matter how much we complain about it they continue to get the big suppliers.
Now kids are asking mum and dad to take them to the post office to get “cool” stationery, and don’t think it is not happening.
How long smuggle been at aus post? I have not seen this at our aus post.
Five years ago, January 2007. See what I wrote at the time: http://www.newsagencyblog.com.au/2007/01/30/government_owne/
Thanks to the Howard Government at the time, Smiggle joined the protected government owned stores and further stepped away from the obligations in the Act.
As an LPO and Newsagent, we’ve never know that AusPost could do Smiggle. I thought you could only buy it at their branded stores. We can sell Smiggle giftcards, but that’s all. Maybe its a corporate shop only thing…