This is a question I hear often from newsagents – they want to connect somehow with e-books and digital magazine subscriptions.
The easiest way I see today to tap into this consumer is to sell tablet computers and smartphones. Hands down this is the easiest and fastest way to be more relevant to the consumer accessing newspaper, magazine and book type content through a mobile device. However, it takes investment in inventory, display space and staff training – especially given the businesses you are competing with.
There are newsagents connecting to this technology opportunity through store-within-a-store concepts and others simply offering the devices for sale. But most newsagents are not playing in this space.
Jenlist is the best company to talk with here – they know the space well and offer a good selection of gear. No, this isn’t an ad – they don’t know I am publishing this recommendation.