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Newsagency marketing tip: refuse to believe what you hear

The continued talk of tough time in retail frustrates me just as talk from others saying their newsagency is doing it tough because of the decline in print media. There are enough newsagents enjoying success out there to tell us that it’s possible to be doing well right now, it is possible to be enjoying year on year growth.

I think it’s a choice we can make: to trade above the talk of those who would have you join them in a cloud of negativity.

The thing is, chasing growth is hard work, relentless work. It’s risky too. The keys are to be accountable for your situation, pick yourself up from any setback and ignore those who want you to think you should perform as poorly as them.

I know a bit about this from my work with newsagents in trouble. I’d be happy to talk m with and help any newsagent who reaches out.

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marketing tip

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  1. AVERILL

    Weve talked about selling the extra free mags but my local 711 beats that he has on this mag display the wrap from one of his deliveries he is selling the catholic leader

    5 likes

  2. Paul

    Hahaha ! That is absolutely golden Averill ! 🙂

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  3. Bruce

    I have thought about it, but didnot act on it! good luck to him.

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