Newsagency management tip: get real data on magazines

I have been thinking about the comments from newsagents on my post on Friday about an alternative billing model for magazines. I know from my work with newsagents for many years that most do not look at their own magazine performance data – data that could have been used by them to address the magazine supply issue.  If you want to get an accurate understanding of the performance of magazines i your newsagency run your MPA Magazine Performance Report and or the Magazine Sell Through Rates Report. Both will provide a factual view of the performance of magazines in your newsagents. I’d be happy to discuss reports you produce.