With Halloween selling so well we had to consolidate all product to one display. This freed up space at the counter. We filled the available space with a carefully selected range of magazine titles like to work well in this impulse purchase location. It worked a treat with magazines being added to the basket at the sales counter.
Too much time in the newsagency channel is spent complaining about what we can’t do when every day there are (even small) moves we can make to drive success.