Australian Newsagency Blog

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One Direction series reinforces value of longer on-sale

Mark Fletcher
October 29th, 2012 · 3 Comments

We have not returned any stock of the Girlfriend branded One Direction part series from Pacific Magazines and this weekend we saw the value in having the full series available and on-show. I personally saw our display drive impulse purchases two of which were worth more than $20.00 in part series titles.

I know of newsagents who have early-returned stock of these titles. While the early return opportunity is embedded in the model, I have no doubt that interest in this series is far from satiated. Yesterday, one set was purchased by a grandparent for a grandchild and the other was purchased by a parent who had finally given in – she told me she’d resisted for weeks but had not given up. I was happy with that.

Our social media campaign promoting the series is also showing that interest in the series remains strong. Several fans have said they are buying second copies of the series – one to read and another to collect. I hadn’t thought about this, that people could purchase multiple sets.

On eBay I found mint condition issue #1 is priced at $24.99 plus postage.

The set from Pacific Magazines is also helping calendar sales – we’re past 150 copies of that sold, adding around $4,000 to the One Direction related sales this year.

I plan is to keep the five-part set in-store for the entire on-sale. The indication is that it will easily pay its way.

10 likes

Category: magazines

3 responses so far ↓

  • 1 Brett // Oct 29, 2012 at 8:08 AM

    Ive sold out and am seeking more copies, they are proving hard to get

    0 likes

  • 2 BruceH // Nov 26, 2012 at 2:08 PM

    It is a shame that the Publisher appears to have initially underestimated the success of this series. We have stock of parts 2 thru 5 left because the supply levels were higher (once they realised), but we recieved fewer of issue 1 and quickly sold out. It seems customers now don’t want to buy unless they can get all the issues and the box case. The Distributor has none.

    0 likes

  • 3 Bill // Nov 26, 2012 at 4:49 PM

    Dolly diairy any were to seen

    0 likes

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