We have created our own marketing collateral for promoting the charities supported by our boxed Christmas card range this year. These posters sit atop our stacks of boxed Christmas cards and the show off the logos of the charities supported by the cards we carry.
We have found over the years that the charity connection for boxed cards has grown in importance. hence our decision to present a very clear message on the help our customer provide when they purchase their boxed Christmas cards from us.
Promoting the charity connection in this way shines a light on a point of difference for us.