A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Innovative approach to counter offers

Check out how one supermarket in Hong Kong is using cane baskets to make their impulse purchase pitch to shoppers lining up to pay. I like the passive nature of the baskets – they are more subtle than the traditional retail fixturing one sees next to the checkout line.  In this supermarket they used the baskets to offer an unusual mix of items. I saw several shoppers purchase from them.

4 likes
Newsagency opportunities

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image