I was in a supermarket in Hong Kong recently and saw this display of Advent Calendars next to the line leading to the checkout and it struck me that this is a space newsagents should own channel-wide. We are excellent habit-based businesses – people visit for lottery tickets, newspapers, magazines, cards (more than any other retail channel). We should nail habit and key seasonal opportunities like Advent calendars. I know some newsagents do … our whole channel should.