Further to my newsagency marketing tip post on the weekend. Click here to see the flyer produced by the team at one of my stores this week. They created this themselves, based on what they think would work with the customers visiting that newsagency.
I like that they have included photos, rather than just text as I suggested, as this makes the flyer more useful if shoppers are looking at it away from the store. Picture = 1,000 words.
The flyer took a few minutes to make and provides us with an opportunity for reaching outside our newsagency with customers already familiar with us.
Retail success is achieved by many small steps (like the one percenter approach often discussed in AFL circles) more so than one or two big bold steps. This flyer is a tiny step that helps promote the business for a tiny cost.