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Weekly magazines rush to leverage royal baby story

New Idea and Woman’s Day are publishing three days early, tomorrow, according to the Daily Telegraph. I was told it would be Friday. Regardless, I hope the royal pregnancy delivers a good boost – it’s certainly a reason to restate your newsagency as a magazine specialist.

UPDATE (3PM) Confirmed both for Friday. Here is the press release from ACP about the special issue. Note it has the Carols by Candlelight carol song book included so it will be of extra interest.

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  1. Richard

    Are we to really believe that Coles put their hand in their pocket to pay for the 1/4 page advert in todays papers promoting the Royal Womans Day with the faux yellow post it “TODAY at Coles”. Would have been better money spent by the Publisher promoting the Channel.

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  2. Mark Fletcher

    Richard I can only guess … this is the payment from the publisher to get Coles to agree to deal with the out of sequence release of this issue.

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  3. Peter

    I have been told ACP titles are on special in Coles at $2 a magazine. I can not check as I am in the fortunate position of not having a Coles in my town (80ks away).

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  4. mary

    If you buy $10 of petrol at Coles Express you can buy a magazine for $2 WDay,OK,NW I think.I saw it last week not sure how long it runs for.

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  5. Wendy

    Mary, I heard this advertised just this morning on Brisbane commercial radio.

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