We have sold 45 of these large Beanie Balls so far as part of our Christmas promotion. This is considerably more than we budgeted for this item for the season – and we have plenty of shopping time to go.
What is particularly valuable for for us is the traffic these balls are generating. Most sales are to shoppers attracted to us by our display of the balls. The success of the balls is not reliant on traffic generated for newspapers or magazines.
We choose products based on the traffic they will generate. This is a very local opportunity as different newsagencies generate traffic based on different products.