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Are you leveraging end of the world talk?

I’d be interested in hearing from newsagents who are making fun of or leveraging in some way in-store the (miss but widely) reported prophecy of the mayans that the world will end today.

Disagreeing with myself (and conflicted about this), we are running a one day only end of the world sale opportunity on calendars and diaries. I went with this as it made me laugh. Anyone who does think the world will end today does not get the discount.

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  1. MAX

    I enjoyed showing customers those ” off the planet ” magazines that were predicting the end of the world today. One of them now has on the front cover ” 2013 – The year ahead”

    1 likes

  2. Steven

    Yay! Won’t need to pay the G&G account then!

    2 likes

  3. MAX

    Steven,

    I thiought of that and then remembered that G&G is due by 20th. Mongrels !!

    0 likes

  4. Brendan

    Cracked me up when I saw this this morning. Very clever.

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