The terms and conditions of the loyalty program being launched by For Arts Sake indicate that newsagents need to have broadband and install a device to feed scanned sales data of items sold to FAS.
All data goes to FAS. This could breach supplier agreements including magazine agreements. It could also give FAS data about a business that the business may not want FAS to get. I suggest newsagents get professional advice before signing.
Basket data is valuable to newsagents. The moment they allow basket data to leave their business the opportunity for them to leverage value is diminished.
A device like this was mooted with newsagents five or so years ago. It was knocked on the head then because of the same data and contractual issues.
The email from FAS promoting the opportunity gushes. It includes…
No other supplier in the Newsagent industry has ever developed such a program to help support and grow their retailers business.
This is the BIGGEST opportunity for Newsagents since Lotto was introduced in 1974.
My experience is that both statements are not accurate. Caveat emptor.
I have not even heard about this program and i have a huge area dedicated to them
Someone told me it was for their top 100 stores. Shaun if it is offered research the implications fully.
I had it offered a couple of months ago but haven’t pursued it further due in part to what you’ve already noted Mark and partly because I’ve started to become more than a bit disenchanted with FAS, particularly after being absolutely loaded up by them for XMAS card wise.
I wouldnt give them my data not that they’d ask me. Don’t sell much of their stuff here. It’s too cheap and nasty.
We have had issues with Fartsakes integrity in the past and don’t deal with them.
Helen i disagree regards to cheap and nasty we have never had anything other than possitive comments about their cards , people walk in telling us how much they love the card range the For Arts sake offer .
I agree with ShaunS in regard to the quality of the cards, particularly the BMA range Helen and have no issue with them there. They are pretty well on par with Sands and Hallmark in that regard. It seems to be more other sides of their approach that are lacking atm for me at least.
A quick addittion..
One other thing that worried me about the contract was what’s contained in the 7th paragraph in the above form relating to competing loyalty club and promotional club programmes be they indirectly or directly related to FAS products. It’s a clause very open to varying determination should FAS decide to enforce it or rather how they enforce it.