Most newsagency software reports on items in each sale and average sale value. Both are important KPIs in retail but most newsagents do not not take notice of or target these KPIs.
Both items in each sale (in the basket) and average sale value measure the efficiency of sales in the business. the more items per basket and the greater average sale value the more margin dollars you get to bank per sale.
Long-term success for any retailer in today’s marketplace is all about small steps. Small increases in basket depth and value can add significant profit today and value to the business over the long term.
How do you grow basket depth and average sale value? …
- Relevant counter offers placed with little competing visual noise.
- Well-trained and motivated shop floor staff.
- Compelling displays.
- Products people want.
- Good external marketing of the business.
All this is just a start.