The major retailers pitch price as the reason shoppers should shop with them. Some use service. the latest Officeworks ads pitch price, through a guarantee, and service.
Each of us needs to make a marketing pitch to promote our business. It should connect with our unique selling proposition.
If you do not tell people why to shop with you then what will they decide on? … because they like you? In this marketplace we need to regularly remind shoppers in our catchment area why they should invest time with us. We need to explain to them the benefits for them and their community of shopping with us.
In ads, on social media and in flyers – we need to tell people why shopping with us is better than the supermarket, convenience store, online store, major retailer or any other outlet competing with us.
No one else is doing this in a way that is relevant to your business sin your local situation.