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Really News Limited? A Sunday edition of The Weekend Australian?

News Limited is offering a one-off Sunday edition of The Weekend Australian for March 3.

No one thought to ask if it was something newsagents wanted, had the capacity to execute or could technically handle.

No one thought to check if newsagency software, operating to the standards established by News Limited, could handle such a one-off offer.

No one has suggested anyone is paid extra for this News Limited promotion.

So, newsagents, software companies and maybe others gift their time to help News Limited with a promotion of dubious value.

This promotion does not make sense to me at all.

While newspaper publishers need to engage in marketing their products, they ought to listen to the ideas of retailers for driving over the counter sales. Retail newsagents could sell more newspapers if only publishers would listen to them and offer commercially valuable reward for effort.

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  1. Gregg

    Sorry Mr Murdoch, you have not asked me yet and like most agents, Sunday is our biggest run and no i do not wish to deliver your FREE Sunday Australian even for 96c credited to our account. By the way still waiting for credits from the last promo, remember me ringing you several times about my credits. Already struggling with room in the delivery vehicle and are your going to setup the runlist.
    Great idea for a promo but you should ask first Mr Murdoch.

    1 likes

  2. ScottM

    I had to go and check my calendar to make sure today wasnt April 1st

    0 likes

  3. Richard

    So we have to differentiate on the run list who is a News Ltd subscriber and who is our Home delivery customer. One will get the BMW advertising special and the other will not. What a nightmare…………Then transpose Sat to the Sunday. Shows how much respect we are shown.

    0 likes

  4. Miles

    I should be able to make the changes to our Run Books by June or July.

    1 likes

  5. Nerissa

    Just consolidates even more, our decision to hand back the run. What a joke!

    0 likes

  6. shauns

    Well hope the guys and girls who are tendering for their new runs for the T2020 factor in that at anytime they like you can be treated like this and be doing the job for love

    3 likes

  7. John Fitzpatrick

    Guys,
    The advantage of Migration in SA this will take no more than 2 minutes to setup – including preparation of run lists.
    Hope we pick up some extra sales. John

    1 likes

  8. Dennis Robertson

    That long!

    You must be slowing down John 🙂

    What do you do into the last 90 seconds

    Dennis

    0 likes

  9. Jenny

    How did you find out about this? No fax at my shop and no email. Is it all states or just some?

    1 likes

  10. shauns

    i have no info on this in North Qld

    0 likes

  11. Angelo

    The sign off at the bottom of the notice is from the Circulation Sales Manager Vic/Tas. Are we to assume this is the only one sent out and it is for these two states only?
    I have received no notice at all and saw my rep just this week.

    0 likes

  12. Dennis Robertson

    Angelo,

    It’s signed off that way because Mark is in Victoria.

    It is being done in SA.

    I figure because it’s a National paper it will be all states.

    After I have delivered Saturday 2nd March’s WE Australian, I will simply change the delivery date to 3/3 and that will capture the Sundays deliveries. I don’t even have to sell a special publication because there is no retail content and all are Publisher Subscription home deliveries.

    Dennis

    0 likes

  13. Jenny

    Easy money Dennis! Haven’t heard if it’s for NSW but that Sunday we have tele kids book promo starting.

    0 likes

  14. Mark Fletcher

    Maybe in a post migration world SA guys but for Vic. newsagents, this will be a challenge.

    0 likes

  15. ricky

    It’s not a big deal. It’s a low volume paper. 3 days notice is enough time to get it into the runs for Sundays. We occasionally have a (footy season related) Sunday special of our local paper. There are a couple of ways you can use Tower to to set it up. Of more interest is that it’s a BMW promotion. If you’re really annoyed put off buying the new Beemer for a couple of years

    4 likes

  16. Steve

    I’ve got 1 solitary direct subscriber for the Oz so I’ll be interested to see if Rupert is going to courier it to country WA. Either way its a public holiday Monday 4th in the West so they won’t be seeing it till Tuesday. At least the BMW ad’s will still be fresh unlike the news.

    2 likes

  17. Lance

    It’s this weekend for Queensland!

    0 likes

  18. SHAUNS

    IS IT ? What part of QLD

    0 likes

  19. Jenny

    And NSW this weekend.

    0 likes

  20. ACT NEWSAGENCY

    Email today from news it is this weekend for us in the ACT.

    I will need to employ another driver to cover the extra 120 papers as my Sunday runs are at their maxium numbers.Therefore I will be losing money,
    What a joke.
    Does News think that our newsagency revolves around newspapers deliveries those days are in the past.

    3 likes

  21. Jenny

    125 to manually add to 5 runs, shouldn’t take too long but any suggestions would be appreciated.

    0 likes

  22. Lance

    SHAUNS – the Sunshine Coast has got it!

    0 likes

  23. John Fitzpatrick

    In SA it’s simple see below:

    On SATURDAY, 2nd of March, download your Connect Import File and “sell” for SUNDAY just as you normally do.

    However, BEFORE you do the task “Deliver Publications” to produce your delivery run, change the delivery date for the Weekend Australian from 2/3/2013 to 3/3/2013. How do you do this?

    In the Publication Browser, locate the Weekend or Saturday Australian.
    Click on [F9 Go to Issues] Make sure the the issue for 2/3/2013 is selected.

    Click on [F3 Details].

    On the right hand side, change the Delivery Date to 3/3/2013 (Sunday)
    Save and return to the Publication Browser.

    Now you are ready to produce your Delivery Run Summary and perform [Export Run File] for 3/3/2013 (Sunday).

    The above is for the benefit of SA NBS Delivery Software users, who read this blog. It is NOT advice for Tower or POS Systems clients.

    Regards

    John

    1 likes

  24. Mark Fletcher

    If you were being accurate John you’d say it’s easy for all SA newsagents. It’s on other states where News has stuffed up.

    0 likes

  25. Jenny

    Wish my runs were in SA.
    130 to manually add to Sunday runs, looks like it’s going to be an exciting Saturday night at my house!

    0 likes

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