Newsagents selling Frankie should check out the Frankie gift paper book opportunity just announced by the publisher. This is a nice brand extension that stays true to the spirit of Frankie. This premium product shoud sell easily to your Frankie customers. It can be displayed with the magazine. Here is an excellent example of a publisher working with enwsagents, giving us the opportunity to decide for ourselves if we want to take on this product opportunity.
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