messenger COLLECTIVE launched earlier this month and from what I have seen newsagents are treating it as a fashion title. Despite the cover shot, this is anything but a fashion title. It’s a magazine with stories about business, about entrepreneurs.
I’d encourage newsagents to check where they have the title. If it’s with fashion, as it was where I took the photo, consider co-locating with business and inserting a book mark: this is not a fashion magazine.
messenger COLLECTIVE defies categorisation. It is worth taking the time to read it. from this you’ll better understand how to pitch it to your shoppers.
Thanks so much for your post Mark. Appreciate it. Lisa
I have had it next to business and with the “alternatives”. I have even shown people looking for something interesting. Trouble is no one knows what it is about.
I didnt realise the name was “messenger COLLECTIVE” I thought it was COLLECTIVE” No collateral with it but I suggest a poster not about the next edition but about what its all about. A bit like Smiths for me a good mag but nobody knows about it and no collateral except a repeat of the cover.
Wally i had 2 customers pick up Smith this week and questioned what it is about sadly i didn’t have an answer so i lost the sales . Sometimes it may pay to have a read every now and then to know what we are selling
Thanks for this info. Guilty of not practicing what I preach. I always tell my staff to look further than the cover when putting magazines out.
Lisa, this looks an interesting read, don’t know if I have the customers for it but will introduce it to Gen Y when they’re home for Easter.