Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging an international brand and headlining a display makes a difference

Mark Fletcher
April 24th, 2013 · No Comments

We have to move our Scooby-Doo! display from the counter and decided on this location capping our magazine aisle. One of our team members made an average display stand out by sourcing a branding image to cap the display. This made a world of difference, it lifted the professionalism of the display and has helped drive sales from this new location.

The photo shows the value of investing a bit more time to appropriately dress a display and to leverage an international brand. What we are presenting our customers here is a point of difference in our centre of close to 300 stores. It connects with our goal of being different and delivering the unexpected.

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Category: Gifts · visual merchandising

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