We have to move our Scooby-Doo! display from the counter and decided on this location capping our magazine aisle. One of our team members made an average display stand out by sourcing a branding image to cap the display. This made a world of difference, it lifted the professionalism of the display and has helped drive sales from this new location.
The photo shows the value of investing a bit more time to appropriately dress a display and to leverage an international brand. What we are presenting our customers here is a point of difference in our centre of close to 300 stores. It connects with our goal of being different and delivering the unexpected.