The Collingwood cards in the excellent Hallmark AFL card range have sold out in my stores in advance of additional stock arriving. This is an excellent result. Indeed, the entire range is selling well and generating good traffic thanks to solid word of mouth from customers. Products like this, connecting with much passion among shoppers and those they buy for, are vital to our businesses.
These hallmark AFL licenced cards, the AFL beanie Kids – they are two excellent products supporting each other and making our newsagency a go-to place. The success is an example of the value of connecting products from multiple suppliers.