Check out the front window of a bike shop I saw in Launceston last week. The folks at Cycle Torque and Coffee in Launceston and promoting the many benefits of owning a bike to passers-by in the street. I think this is an excellent pitch. It certainly gets the benefits message in front of more people than they would otherwise if they only promoted this in-store.
There are products we sell in our newsagencies that we could promote this way. While window signs are expensive, there are alternatives we could use to take benefits messages from deep in our shop and promote them to shoppers in the street.