We’re promoting the My Kitchen Rules cookbook with this placement at the front of the newsagency, placement with newspapers and placement next to our weekly magazines. We will assess these space allocations by the end of the week and keep them over the weekend if they are working. We know from previous MKR cookbook sales that the first week is crucial.
The final episode of the TV series (Sunday night) drew close to 3 million viewers so the opportunity for destination and impulse purchases is excellent.