We are finding success with a range of dragon-themed gifts as part of out pitch around various animals and other special interest categories in our gift department.
Like we have found with owls, there is strong interest for dragons – particularly for people buying for younger shoppers. Our little dragon section is ticking along well.
It probably doesnt hurt that Game of Thrones and the first Hobbit movie have been or are currently very popular and both have Dragons as part of the lore within their stories. Might go part of the way to explaining the younger shopper interest.