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Sunday newsagency marketing tip: think Grab and Go if yours is a convenience model

Convenience store owners and their suppliers talk about Grab and Go offers, products that are compelling, easily understood and good value, products places at or near the counter and other high-traffic locations.

The term Grab and Go defines the type of products to place in this high-profile impulse purchase situation. In newsagencies, focussing on Grab and Go items is essential for those with a convenience-centric model.

I mention this term here to help change perception. We have spent too long offering the same old products at the counter. We need to focus on fresh impulse lines that offer more than 25% GP. Newsagents in the convenience space need to get serious about convenience and thinking about products in the context of Grab and Go is part of that in my view.

There is an excellent article at Convenience Store Decisions about this. I encourage convenience-centric newsagents to read this.

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