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Stretching the VM display onto the shop floor

I love display for Calvin Klein I saw at Auckland airport earlier this week. It’s inspiration on a few fronts: the colours a vivid and break free from the sea of colour in-store, the design does this too and the spilling of the materials onto the shop floor brings the display alive.

I’m posting the photo here for inspiration. Click on the image for a larger version. Note the screen to the left 0- the movement in the video attracts attention.

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visual merchandising

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