Newsagents are disappointed that the latest issue of CEO magazine as it’s promoting a competition with a year’s worth of office supplies from OfficeMax.
Once newsagent who brought the competition to my attention said they were early returning the title as a result.
It’s a misstep that this small Aussie publisher is promoting a giant american business in this way. The alternative was that they promoted Australian businesses, like newsagents, in the promotion. It would have been easy to organise. Plus it would have done kudos for the magazine from readers and from the retailers who sell the magazine – us newsagents.
OfficeMax is fierce competition for newsagents. Click here to see who owns OfficeMax, it’s an American company with an extraordinary footprint in Australia in the school book and stationery supply space. They claim to be the largest education supplies company in Australia.
Anyone supporting OfficeMax is not a supporter of Australian newsagents in my view.
Is this a paid promo?
If so would Newsagents have kicked in as much as office Max has?
Mary while I don’t know if its a paid promo, the CEO magazine website advises the prize value is $1,000. Yes, I think newsagents would have kicked in this amount.
Win $20.00 a week worth of office supplies…….hope the winner doesnt have a very busy office.