Chasing the cake decorating customer ·July 7, 2013 ·Mark Fletcher ·0 Comments We have placed the new cake decorating cookbook from AWW next to the latest issue of the Cake Decorating partwork – directly below weekly magazines. They both appeal to the same customer – someone not shopping our cookbook aisle. 2 likes magazines Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Website Enter Code * Captcha Comment * Δ Post navigation Next ArticlePrevious Article