We had these touch gloves in prime position for a few weeks without success. We moved them on and cut the price 25%. If we don’t see a response this week we’ll got to 50% and place them in another location.
We are unemotional about quitting products that are not delivering a required return. We’ve worked this figure out for our business based on our own situation. The numbers guide our actions.
I write this to encourage other newsagents to do the same. Look at your data and act in your best interests.
I see to many newsagents push back on taking this approach for sale or return products. I think sale or return terms make us lazy and suppliers, especially gift and related suppliers, know this and that’s why they offer them.
Retail really is about the numbers. Products not meeting minimum requirements have no place in your shop – the longer you keep them the harder it is for you to meet your numbers. Just abut any computer system can easily identify what’s not selling quickly enough in your newsagency.
Footnote: the touch gloves are a terrific product. They’re just not right for us.