A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Onesies show up the innovative newsagents

Onesies have featured on Facebook and Pinterest this week with office pyjama days raising money for charity and last night on TV with them being worn on the Living Room show on Network Ten.

Newsagents who have had onesies in stock leading up to and during Winter need to be congratulated – you;’re the early adopters. Newsagents reading this and thinking whether they should get into this popular and good-margin fad need to spend more time thinking about what you could sell by being an early adopter.

Whereas in the past what was sold under the shingle of Newsagency was defined and rarely varied from, today’s retail landscape and the challenges newsagents face mean that what we can sell is only limited by our imagination. Onesies are a perfect example of this. I know of newsagents who did several thousand dollars in sales before Winter got going. Well done to them!

The onesies phenomenon is an excellent example of the diversity of ‘gifts’ we can sell.

9 likes
Gifts

Join the discussion

  1. Jenny

    Received first order late Monday and have almost sold out over two fairly quiet days.
    Ordered more yesterday and have customers placing orders for them!
    Had women buying them to surprise their husbands ??? and men buying them to impress their teenage daughters, and teens buying them for onesie parties and school functions.
    And not one complaint about the price. What a winner!

    2 likes

  2. Vicki

    Where did you get them Jenny? I’m not having much luck 🙁

    0 likes

  3. jenny

    Sorry Vicki, didn’t see your comment, we got them from Landmark, hope you got onto them and did as well as we did.
    Have just run my 3 month july – sept comparison report, our giftware is up from $2700 to $21400 for this quarter so thankyou onesies and bigger thankyou to plush and nXp!

    4 likes

  4. Allan Wickham

    That’s MASSIVE Jenny, well done !

    1 likes

  5. Jarryd Moore

    To all the marketing group naysayers I’d point out that Jenny’s increase, even accounting for some markdowns, would pay for her monthly fees many times over.

    Jenny’s story is not an uncommon one amongst newsXpress stores.

    3 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image