Newsagents regularly tell me that they have better product knowledge than their competitors. This is usually mentioned in relation to stationery, ink, cards and magazines.
My tip today is in the form of a question: if you think your product knowledge is better that your competitors how are you leveraging that leadership? Being more knowledgeable is only useful if you use it.
One way to leverage knowledge is to host a training event. get support from a key supplier, offer some prizes basic catering and promise to deliver valuable knowledge on products you sell. In the stationery area, for example, you could share insights into how to save money or knowledge about choosing the best pen. The topic of the training is not the key here – that you offer training to leverage your knowledge is the key.
This is an excellent way to promote your business, by showing off something unique to your business, your product knowledge.