Pacific Magazines has invested considerably in creating the Nexus marketing platform for newsagents. Using the website we can sent emails and txt messages to customers we have data for.
I have seen several situations recently where newsagents sold out of items solely as a result of a Nexus email promotion. In a couple of minutes they created and sent an email advertising products not associated with Pacific Magazines.
That Pacific lets (encourages) newsagents use Nexus to promote anything in a bonus.
I like Nexus because it’s a free and proven way for us to bring customers back sooner. That can be money in the bank.
Click on the image to see a sample of the email I sent out for one of my stores last week.