I’m hearing from plenty of newsagents that the various One Direction related magazines and other 1D products are not selling well. Indeed, even with their tour close there has been no noticeable increase in sales.
We’re doing what we can, supporting the titles with good placement and sometimes co-location in my newsagencies and while we’re doing okay, the group is not delivering the sales of a year or more ago.
Not that I’m an expert but one 1D fan I spoke to last week said a couple of the magazines need to keep up with their photos as the boys have changed considerably. That’s always going to happen with boy bands.
Mark, One who? Sales have dramatically slowed as I mentioned in one of your previous blogs on 1D. The fans have apparently move on?
1D move launches here on 19/9, the concerts mid late October. I’d expect things to ramp up over the next month. I think thats is when we should really all try to push.. Now could be a tad early