I have decided to return the Bauer supplied magazine display stand to Bauer, replacing it with a stand on which I can display what I want.
While I like the format of the Bauer stand, its construction and the ease with which we can move it around the newsagency, that it must only display Bauer stock is too restrictive for today’s newsagency.
I want fixtures that allow me to make decisions that suit my whole business and not just a single supplier.
In terms of magazines I want to promote my magazine range rather than titles from one publisher.
By returning the Bauer stand I am reclaiming the floor-space used for the stand for my business. Sometimes you’ll see Bauer titles in the stand and other times not. More often you will see titles from a selection of publishers. This is as it should be in every newsagency.
We should promote the overall magazine range more than single titles as it’s our range that is our point of difference when it comes to magazines. Sure there is value in promoting certain issues of magazines – but not to the detriment of other magazines we sell.
This is why I am returning the Bauer stand. I want more control over the floor-space I pay for.