I logged on to Facebook last night and saw this photo and story from one of my newsagencies about the customer who won a Samsung Galaxy Tab 2 in our Hallmark Cards Father’s Day in-store promotion.
I love this Facebook post for a few reasons: the post itself is conversational, encouraging and gently promoting the business and the value of shopping with us, the prize helps drive excellent sales and promote the business and the photo is a happy reminder of what shopping with us can be like.
What I like the most is the initiative of Jayden to do all of this without being asked.
Growing traffic and sales in a newsagency business is a function of many small steps. In-store promotions, prizes and social media stories about these are just some of the small steps. These and similar activities help us and those in the businesses with us enjoy our businesses more.
A great feel good use of social media. And its immediate!
We too have done this with all of our in store winners. The beauty of this type of promotion is the increase in “likes” to our FB page. Everybody loves to share a photo of themselves. It exposes your store to an even wider audience, most of which is hopefully local.