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Taking another look at the Hubbed Connect offer to newsagents

I have been asked to look at another contract offered by Hubbed to a newsagent considering the Connect Lite product. The contract I have seen is version 6.  The last one I saw was version 3.

While the ANF, the national newsagent association, should provide independent assessment and commentary on the Hubbed offer, it is unable to do so given its 5% shareholding in the Hubbed business and other apparent commercial ties with Hubbed. VANA and NANA, the Victorian and NSW/ACT state newsagent associations respectively, do not currently recommend Hubbed to their members.

While the latest version of the Hubbed contract addresses some of the questions I have raised, questions do remain:

  1. Territory. Hubbed has no restrictions on who they can sign to offer the service.
  2. Separate agreements. There is no one agreement to cover all matters, costs and obligations related to Hubbed. I see this as a considerable problem.
  3. Equipment. Newsagents must obtain the equipment Hubbed requires from Hubbed unless some other agreement is reached. The Hubbed Contract is provided with a Finance application form for Northern Finance but there is no indication as to the terms of the finance agreement. Newsagents are only given access to the “Final Leasing Agreement” once they return an executed Hubbed Contract. Why are not all agreements completed at the same time and why do they not all run for the same term?
  4. Financial Services. Newsagents taking on Hubbed are directed to use Moneytech Services to be able to use Hubbed.  The Moneytech is a third agreement that is apparently required.
  5. Sales target. The Contract and associated schedule 1 are less than clear on sales targets.
  6. Insurance. Newsagents need to take out insurance for parcels and equipment.
  7. Responsibilities of the agent. Newsagents have to erect signs if required by Hubbed – there does not appear to be an opportunity to negotiate on this. The price you charge is set by Hubbed and you cannot vary it. You have to notify the sale of your business 60 days in advance. You have to give 60 days notice if you plan to move your shop.
  8. Termination. While Hubbed or the agent can terminate the agreement at 90 days noticeI am told newsagents cannot terminate the equipment finance agreement.
  9. Financial guarantee. Part of the Hubbed agreement requires newsagents to provide a financial guarantee to the Hubbed Financial Partner.
  10. POS computer. Newsagents must provide access to a POS capable of connecting to the Hubbed control PC (schedule 1) but there is no explanation in the contract or elsewhere as to what this actually is.

Now I’ll turn to the business case for Connect Lite.  The Connect Lite services are listed in the contract (Schedule 3) as gift cards, parcels and bill payment. We have gift cards today and we can access parcels without cost. The only new service here is bill payment and from where I sit I see very little upside in Connect Lite from Hubbed – certainly not enough upside to set aside space in-store, relinquish control over key aspects of my business and commit $7 a day.

Schedule 3 lists parcel services but newsagents can access these today at no cost through the industry owned N Parcel and Parcel Point. Schedule 3 also lists advertising services. I can’t see any value in this for the newsagency business.

The decision faced by newsagents for Connect Lite is in excess of $7,500. This is how newsagents have to approach it – as a $7,500 decision. Will you make three or four times this back? Will you make more from the space and time allocation from this investment than you could by being a retailer and bringing in new products to drive more retail traffic to your business.

The folks at Hubbed and the ANF will probably  say that I am against their offer and am talking down their plan to help newsagents. The Hubbed offer as being put to newsagents today is incomplete. There is insufficient information with which to make an informed decision about its appropriateness for a newsagency.  The ANF conflict is profound. The Hubbed business model as currently pitched is flawed.

I remain concerned at the apparent lack of due diligence undertaken by the ANF and its Directors both into the Hubbed commercial offer to newsagents and the viability to the typical newsagency business of the Hubbed services and the underlying cost of offering these.

Newsagents could achieve a considerably better return by investing in their business as retailers and not as agents.

As I have noted previously, I’d like to see a public debate to test the business model and the newsagent contractual arrangements at the core of the model. If Hubbed is as good as the ANF Hubbed partnership says it is then it would emerge from the debate in a stronger position.  I would appreciate an opportunity to be proven wrong on this.

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  1. Brett

    Signing a finance application without seeing its terms? Sure, no problem, pffhhtt!

    0 likes

  2. Peter

    Why does it need another PC when I already have a 4 station network with 2 at the counter.

    0 likes

  3. Jenny

    Do any of the ANF staff own a Newsagency?

    1 likes

  4. Mark Fletcher

    Peter the contract I have seen does not call for them supplying a PC but rather a PC Control Module. This sounds line an interface so some sort.

    0 likes

  5. Lance

    Mark, have you actually invited ANF/Hubbed to discuss your concerns, either in private or in a public forum ?
    What message would retailers take from their refusal to be involved ?
    If the deal is of such strong benefit, why such secrecy ?
    If it all falls over, who bails out the ANFs 5% ?
    The promoters of this ‘scheme’ need to show a whole lot more transparency if they hope to come close to their goals.
    Obvious conflict of interest I think, unless the ANF are prepared to show otherwise, and I can’t see that happening.
    I wouldn’t give any of it a second glance.

    0 likes

  6. Jarryd Moore

    Jenny,

    The idea has been raised before that maybe there are too many at the ANF that own a newsagency and not enough with the right skills (political, legal, financial, etc) to help steer it in the right direction.

    That the ANF are promoting this service with with what appears to be little understanding of the contracts and no formal, transparent, in depth review of the business model is compelling evidence in itself that this idea is likely true.

    0 likes

  7. Mark Fletcher

    Lance I have expressed my concerns here and to some in the ANF but nothing formal. They, Hubbed and the ANF, have talked about me when speaking to newsagents about Hubbed. I’m questioning the offer and they are targeting me and not my questions.

    As I have noted previously, I’d like to see a public debate to test the business model and the newsagent contractual arrangements at the core of the model. If Hubbed is as good as the ANF Hubbed partnership says it is then it would emerge from the debate in a stronger position.

    2 likes

  8. rick

    What are the chances of this thing being around in a a couple of years, I say ZIP.
    Looking very much like a fly by nighter that is trying to make a last gasp effort to tag onto the digital age. I think that boat left ages ago and it will wither on the vine. What is it offering that’s not already established by players with deep pockets?Who remembers that box of crappy bill express equipment we all had out the back for way too long before we finally bit the bullet and dumped it? Hope you kept the box as it might be needed for more redundant crap. What the arf are doing mixed up in this I don’t know, why any newsagent would take this on defies belief.

    4 likes

  9. Mark Fletcher

    Rick, these are questions that the associations should be talking to newsagents about rather than, in the ANF situation, taking a share and not offering any independent commentary.

    My understanding is that sign up numbers are low.

    0 likes

  10. eric

    de ja vu

    0 likes

  11. Mark Fletcher

    What do you mean Eric?

    0 likes

  12. Jack

    I spoke to a newsagent recently who said say he had signed up and hasbeen waiting for hardware for months. Things are not what they seem at hubbed.

    0 likes

  13. Jimmy

    I just can’t get it right. Why do left shoes only go on the left foot, and right shoes on a pony warrior? Answer this riddle and you’ll feel the same pain I went through collecting a package from the hubbed company.

    0 likes

  14. Andrew l

    Jimmy

    WTF! Do own a shoe shop or newsagency. I can’t get the riddle right even without the help of the Riddler.

    0 likes

  15. Mark Fletcher

    There was another comment in this tread just after #13 which was in the moderation queue because it was the first from the person. I could not let it through because it would have surely led to a legal letter.

    0 likes

  16. Dennis Robertson

    Jimmy @ post 13
    Andrew I at post 14
    Maybe if it’s not the right shoes on the pony warrior, but the WRONG shoes put on then he will suffer great pain.

    0 likes

  17. MARK RICHARDSON

    Anyone out there with Hubbed ? How successful has it been ?

    4 likes

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