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Promoting AWW 80th birthday issue

In addition to tactical placement – which is working well – we are promoting the 80th birthday issue of The Australian Women’s Weekly mid way through the store with some of the collateral from Bauer on show.  It’s rare for us to promote a magazine in this way as we’re not a fan of what I’d call billboard displays. We’ve made an exception because the 80th birthday is pretty special.

We plan to keep this up for another week.

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magazines

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