Attracting shoppers with licenced product at the front of the newsagency

Check out the terrific display created yesterday on the lease line facing into the shopping mall by one of the guys on our team.

While created to promote the licenced – Batman, Spiderman & Superman – money-boxes, I love that the display has been built including greeting cards, magazines and plush covering the same licences. Very smart.

I love the use of coloured paper to visually support the products on show.

This is an excellent display in the ideal location and at the best possible time (school holidays) for this product. The display is  good example of how we can attract new traffic to our newsagencies.

If you click on the image you’ll see a bigger version of the photo.