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AWW in Coles comes with a free cookbook

aww-coles-freeThe Australian Women’s Weekly at Coles supermarkets comes bagged with a free AWW cookbook. This is a pretty nice bonus gift, ideal for a promotion in a supermarket. The only downside is the packaging – it detracts from what is an excellent cover featuring Jackie Kennedy on this issue of AWW. It makes me wonder what’s more important – the cover story or the free cookbook? For the longevity of the title it has to be the content.

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