While Christmas is the major focus in newsagencies and retail more generally this time of the year, there are valuable season-within-season opportunities that could help you make even more money from Christmas overall.
By promoting these with separate displays, through your Facebook page and in single topic flyers you can make your business look more appealing to those eating to connect with threes opportunities. I’m not suggesting you reduce focus on Christmas. No, I am suggesting extra work for extra reward. Each opportunity could run for two weeks and be a special hero opportunity in store.
The opportunities include: graduation, Kris Kringle, end of year student / teacher gifts, neighbour gifts, sports team achievement awards. There are others I am sure.
The less our newsagency businesses look like a general store and the more we look like specialist retailers the more appealing we become and the more we will be remembered.